Occasionally
I'm lucky enough to be commissioned to produce video-demos of new
products for guitar & pedal manufacturers.
16 year me would freak out if he knew that..
These 5-6
minute vids have become real highlights for me, as they they offer
a rare creative opportunity to write a piece of original music that
aims to distill the purpose of a device both technically &
muscally all at once, while staying abreast of new
technology.
In October
2017 Mooer comissioned me to produce the first of these videos for
their Micro Preamp range of pedals.
The pedals themselves are designed to emulate the sound and feel of historically-significant amplifiers, but without the need to spend thousands acquiring them and mic'ing them up.
The videos
below all have the same aim; to demonstrate how each of these amps
(and therefore these pedals) has an association with a specific
musical genre, and to create a segment of video that demonstrates
how these would sound in a very similar setting.
So for a
pedal that aims to recreate the snarl of a Peavey 5150 for example,
the amp of guitar great Eddie Van Halen, I wrote 20/30 seconds of
music that use many of the idiosyncrasies associated with him &
his music.
For a
segment that demonstrates the tone of a Marshall JTM 45 for
example, I chose to write a piece that has many of the hallmarks of
another major proponent of that
particular
amp too, in this case the incomparable Jeff
Beck.
You get the
idea.
Gratefully
these have been very well received, and consequently there's a few
more coming out this year & for a number of different
companies.
Cool.